The XFactor on ITV1 is what we at 6Consulting like to call a Marmite show, you either love it or hate it. The first of the new series started on Saturday 16th August.  We began our monitoring using Radian6 on Friday 15th, giving us the ability to benchmark online activity.

The video below is a great example of social media at its best and the viral nature of the web.  The much viewed Ant and Seb audition is brilliant.  The main peak in activity came on Monday morning when in a 3 hour period the video was seen in excess of 100,000 times on YouTube.

Over the coming weeks we will continue to update this post with analysis from the Social Sphere.

Enjoy!!

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