6Consulting helps business engage with customers
Social media monitoring and engagement specialist, 6Consulting, is offering a Brand Audit service to companies curious about their social profile. Powered by the Radion6 platform, 6Consulting’s service is set to provide both business-to-business and consumer companies with a means of listening to, and engaging directly with, existing and potential customers via social media networks.
“Whatever industry sector you are in, social networks are becoming an increasingly powerful medium,” says Paul Taylor, Managing Director and Co-Founder of 6Consulting. “We can help brands ‘listen’ to ongoing conversations that can have a direct impact on their business.
“We do this by providing access to our carefully selected SaaS (Software as a Service) partner, Radian6. Working with our clients to ensure that the service is specifically targeted to their needs, we actively monitor all forms of social media including blogs, video sharing and social networks, forums, opinion and review sites, image sharing sites, microblogging platforms, online mainstream media and others as social tools advance. All of our work is underpinned with a passion for social media.”
Based on the volume of commentary and general sentiment monitored, companies can quickly decide whether or not to pursue social media as a channel to reach customers, as well as help to realign any anomalies in brand perception that may become apparent.
“Brand Audits are becoming extremely popular,” continues Taylor. “Organisations new to social media receive a quick but comprehensive, summary of where their brands, products and services are within the social web. It is also an extremely useful tool to help companies manage their brand image on an ongoing basis.”
Radian6 has already seen success in the electronics industry, one of the most ‘buzzed about’ and anticipated topics online. Professional and domestic users alike are continually discussing brands, products and services online in their hundreds, and the audience reading this commentary on a monthly basis runs to several thousands.
One company that has used social media monitoring to great effect is computer giant DELL, which took up the opportunity to not only to monitor the buzz online prior to a product launch, but to hear how the community drove the conversation, its expectations and anticipation.
DELL was able to strategically add to the online conversation with bits of product information or corrections about misinformation. It was careful, however, to allow the conversation to happen as organically as possible. As the programme developed and the reports were returned, DELL learned that its product held a distinct competitive advantage.
“By setting up topic profiles on both Inspiron-related keywords and those of competitor’s products, we learned that customers who were contemplating a purchase of a mini notebook were foregoing competitor’s products in favour of waiting for the new Dell Mini 9,” says Geoff Knox, Supervisor, Global Operations for DELL’s Community Team.
Before the Mini 9 was officially released, mentions of the notebook averaged about 200 posts a day up until the month before the launch. Using the Radian6 topic trend graphs, DELL saw a steady increase in mentions during the 30-day lead-up, and during the week before the release, with mentions spiking at around 2,000 per day. “Monitoring the social web allowed us to join the conversation in a completely relevant way,” says Knox.
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About 6Consulting
6Consulting has evolved from a management consultancy background. Its experience comes from integrating software systems across sales, marketing and customer service departments for some of the world’s leading corporate organisations.
By combining an understanding of different business departments with innovative technology skills, 6Consulting are enhancing the ‘Social Media Monitoring and Engagement’ projects of many leading brands worldwide.
