The International Federation of Red Cross and Red Crescent Societies is the world’s largest humanitarian organisation, providing assistance without discrimination to people affected by disasters and conflicts. In conjunction with UK-based 6Consulting, this non-profit organisation has selected Radian6 as its social media monitoring platform.
‘Our world. Your Move.’ addresses challenges ranging from conflict and mass displacement to climate change, migration and global financial crisis. It is now celebrating 150 years since the battle of Solferino, where young Swiss businessman, Henry Dunant, took action to organise civilians to help thousands of wounded soldiers.
The International Federation will use Radian6 to help it find, and take part in, online conversations revolving around humanitarian related topics. This will allow it to directly connect campaign messages with the people that are discussing key and relevant issues online, on a global basis.
Additionally Radian6’s real-time monitoring capabilities, will help the campaign team to quickly spot emerging crises or new issues trending across the world, something that is a huge undertaking without a specialised service. Radian6 will automatically collect conversations of interest to the International Federation, pointing and tracking viral and influence metrics, allowing them to be quickly classified, analysed, sent to specific campaign members and where necessary, responded to.
Paul Taylor, Co-Founder of 6Consulting, understands the value of the work carried out by International Federation of Red Cross and Red Crescent Societies. ‘We are very pleased to be involved with an organisation that provides such essential assistance to vulnerable people in desperate times,” he says. “We are proud to be supporting this cause and look forward to furthering its efforts throughout the ‘Our world. Your move.’ campaign cycle and beyond.’
“We know that global communities are passionate about humanitarian issues,” says Zach Abraham, Campaign Manager for the International Federation. “That’s why it’s so important for us to explore every possible channel of communication and to connect with people that want information or to find ways to work with us.”
“Social media is becoming an increasingly important tool. We know it provides opportunities to contact people who it would previously have taken a lot of effort and ingenuity to find. Working with 6Consulting and Radian6 means we can be instantly alerted to conversations that revolve around relevant issues. This will provide us with a great opportunity to help our community find the resources and information it needs.”
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About the International Federation of Red Cross and Red Crescent Societies
Founded in 1919, the International Federation comprises 186 member Red Cross and Red
Crescent societies, a Secretariat in Geneva and more than 60 delegations strategically located to
support activities around the world. The Federation’s vision: We strive, through voluntary action,
for a world of empowered communities, better able to address human suffering and crises with
hope, respect for dignity and a concern for equity.
For more information on the ‘Our world. Your move” campaign, which is done in coordination with the International Committee of the Red Cross (ICRC), visit online at http://ourworld-yourmove.org.
All 6Consulting’s work is underpinned by a passion for social media.
Editors’ contact:
Sarah James, 6Consulting
Phone: +44 (0) 207 923 5616
Email: sjames@6consulting.co.uk
Website: www.socialmediamonitoring.co.uk
Twitter : @6consulting
