Social Media Monitoring series – Learning to listen again!

September 29, 2008 3 comments

Listen, Learn, Personalise, Engage, Communicate all words used at the Tory party conference. In fact everything I have seen so far not just in politics but business and life in general over the past few weeks/months is pointing towards the need to listen to conversations (I did think we were already doing this!).  If listening [...]

The 'Social Media Monitoring' series – Part One

September 5, 2008 1 comment

‘Radian6 – Social Media Monitoring and Engagement Platform’

I am often asked what Social Media Monitoring is.  It is also given other names such as
- Social Media Metrics
- Social Media Measurement
- Social Media Analysis
and so on…
We like to call it ‘Social Media Monitoring AND Engagement’ as the monitoring element is not the end of the story.  [...]

Fun Social Media Monitoring uses – Big Brother 9

After 3 months of tantrums, arguements, evictions, forced removal, drunkeness and general frivolity BB9 on Channel4 draws to an end today.  At our regular management meeting today we took a high level decision to take a look at the online chatter and have a an office flutter based on our results.
So we fired up our [...]