The Television and the Internet . Two of the most important and influential inventions of the last century. Whether you condone their influence on today’s culture or not, their ubiquitous nature cannot be denied. Both offer tantalising opportunities for marketing departments of companies of all sizes. According to the National Media Museum TV advertising began in [...]
Not all companies get everything right all of the time. Everyone makes mistakes. However, in today’s world of the Internet and the growth of social media, when a company does get it wrong, dissatisfied customers can tell everyone about it quickly. News and opinion are distributed at an alarmingly quick pace through the Internet. Mainstream [...]
The Celebrity brand is of great importance. How a celebrity is regarded by the public and how high their profile is can have a direct affect on their earnings. Keeping track of the brand and maintaining it is therefore crucial. Here celebrities will be written about in terms of the ‘brand’ that they promote.
Television today [...]
LEADERS IN UK PUBLISHING AND MEDIA TO GET TOGETHER TO DEBATE THE IMPACT OF TWITTER ON THEIR BUSINESSES
Media140 will be the UK’s first micro-blogging event, bringing together the worlds of print, broadcast, online and social media together to debate and discuss the impact of new micro-blogging services such as twitter and how they are changing [...]
The International Federation of Red Cross and Red Crescent Societies is the world’s largest humanitarian organisation, providing assistance without discrimination to people affected by disasters and conflicts. In conjunction with UK-based 6Consulting, this non-profit organisation has selected Radian6 as its social media monitoring platform.
‘Our world. Your Move.’ addresses challenges ranging from conflict and mass displacement [...]
6Consulting expands to new City office
6Consulting, a leading social media monitoring company which brings the Radian6 platform to the UK, announced today that it has relocated its headquarters to a new City of London-based office.
“The move is the direct result of expansion within the company and is an important milestone for our business,” says [...]