Not all companies get everything right all of the time. Everyone makes mistakes. However, in today’s world of the Internet and the growth of social media, when a company does get it wrong, dissatisfied customers can tell everyone about it quickly. News and opinion are distributed at an alarmingly quick pace through the Internet. Mainstream [...]
The Celebrity brand is of great importance. How a celebrity is regarded by the public and how high their profile is can have a direct affect on their earnings. Keeping track of the brand and maintaining it is therefore crucial. Here celebrities will be written about in terms of the ‘brand’ that they promote.
Television today [...]
Listen, Learn, Personalise, Engage, Communicate all words used at the Tory party conference. In fact everything I have seen so far not just in politics but business and life in general over the past few weeks/months is pointing towards the need to listen to conversations (I did think we were already doing this!). If listening [...]
‘Radian6 – Social Media Monitoring and Engagement Platform’
I am often asked what Social Media Monitoring is. It is also given other names such as
- Social Media Metrics
- Social Media Measurement
- Social Media Analysis
and so on…
We like to call it ‘Social Media Monitoring AND Engagement’ as the monitoring element is not the end of the story. [...]
After 3 months of tantrums, arguements, evictions, forced removal, drunkeness and general frivolity BB9 on Channel4 draws to an end today. At our regular management meeting today we took a high level decision to take a look at the online chatter and have a an office flutter based on our results.
So we fired up our [...]