Not all companies get everything right all of the time. Everyone makes mistakes. However, in today’s world of the Internet and the growth of social media, when a company does get it wrong, dissatisfied customers can tell everyone about it quickly. News and opinion are distributed at an alarmingly quick pace through the Internet. Mainstream [...]
The Celebrity brand is of great importance. How a celebrity is regarded by the public and how high their profile is can have a direct affect on their earnings. Keeping track of the brand and maintaining it is therefore crucial. Here celebrities will be written about in terms of the ‘brand’ that they promote.
Television today [...]
LEADERS IN UK PUBLISHING AND MEDIA TO GET TOGETHER TO DEBATE THE IMPACT OF TWITTER ON THEIR BUSINESSES
Media140 will be the UK’s first micro-blogging event, bringing together the worlds of print, broadcast, online and social media together to debate and discuss the impact of new micro-blogging services such as twitter and how they are changing [...]
The International Federation of Red Cross and Red Crescent Societies is the world’s largest humanitarian organisation, providing assistance without discrimination to people affected by disasters and conflicts. In conjunction with UK-based 6Consulting, this non-profit organisation has selected Radian6 as its social media monitoring platform.
‘Our world. Your Move.’ addresses challenges ranging from conflict and mass displacement [...]
Social media monitoring and engagement specialist, 6Consulting, is offering a Brand Audit service to companies curious about their social profile. Powered by the Radion6 platform, 6Consulting’s service is set to provide both business-to-business and consumer companies with a means of listening to, and engaging directly with, existing and potential customers via social media networks.
“Whatever industry [...]
Solution partner brings local support to the UK market while providing more focused, regional guidance with social media monitoring, engagement strategy and tactics.
Radian6 has officially unveiled 6Consulting as an Authorised Solution Partner to provide local sales, support and training services to the UK market.
As a business 6Consulting have moved away from the traditional pick the telephone up and bash it sales model. Trust me, from an ‘X’ Sales Director this has been quite the leap for me. OK I instigated it and created the model, but convincing others it is a superior sales model has not always been [...]
Listen, Learn, Personalise, Engage, Communicate all words used at the Tory party conference. In fact everything I have seen so far not just in politics but business and life in general over the past few weeks/months is pointing towards the need to listen to conversations (I did think we were already doing this!). If listening [...]