Eurostar’s Pre-Christmas Woes – A Social Media Perspective

March 2, 2010 No comments yet

Not all companies get everything right all of the time.  Everyone makes mistakes.  However, in today’s world of the Internet and the growth of social media, when a company does get it wrong, dissatisfied customers can tell everyone about it quickly.  News and opinion are distributed at an alarmingly quick pace through the Internet.  Mainstream [...]

What impact does Reality T.V. have on a Celebrity’s ‘brand’?

February 18, 2010 No comments yet

The Celebrity brand is of great importance.  How a celebrity is regarded by the public and how high their profile is can have a direct affect on their earnings.  Keeping track of the brand and maintaining it is therefore crucial.  Here celebrities will be written about in terms of the ‘brand’ that they promote.
Television today [...]

6Consulting helps business engage with customers

February 2, 2009 No comments yet

Social media monitoring and engagement specialist, 6Consulting, is offering a Brand Audit service to companies curious about their social profile. Powered by the Radion6 platform, 6Consulting’s service is set to provide both business-to-business and consumer companies with a means of listening to, and engaging directly with, existing and potential customers via social media networks.
“Whatever industry [...]

Radian6 announces 6Consulting as their Authorised Solution Partner for the UK Market

November 18, 2008 No comments yet

Solution partner brings local support to the UK market while providing more focused, regional guidance with social media monitoring, engagement strategy and tactics.
Radian6 has officially unveiled 6Consulting as an Authorised Solution Partner to provide local sales, support and training services to the UK market.

Social Media Monitoring tracks ManFlu!

October 10, 2008 2 comments

Two weeks ago I had the worst case of MANFLU! anyone has ever had. Or at least that is how it felt, it was much worse than the strain of flu either my wife or children had suffered from but thankfully I have survived and feel much better.  Throughout this illness I started to [...]

The 'Social Media Monitoring' series – Part One

September 5, 2008 1 comment

‘Radian6 – Social Media Monitoring and Engagement Platform’

I am often asked what Social Media Monitoring is.  It is also given other names such as
- Social Media Metrics
- Social Media Measurement
- Social Media Analysis
and so on…
We like to call it ‘Social Media Monitoring AND Engagement’ as the monitoring element is not the end of the story.  [...]

Fun Social Media Monitoring uses – Big Brother 9

After 3 months of tantrums, arguements, evictions, forced removal, drunkeness and general frivolity BB9 on Channel4 draws to an end today.  At our regular management meeting today we took a high level decision to take a look at the online chatter and have a an office flutter based on our results.
So we fired up our [...]

The XFactor Report – Week 1

August 23, 2008 No comments yet

6Consulting specialise in social media monitoring and are proud to be a UK focused Radian6 Authorised Agent, if you would like to see a demo of Radian6 please get in touch with us here.
It’s here at last, the return of Xfactor, 3 months of singing joy, the good, the bad and most definitely some ugliness [...]

Social Media is Dell's core Marketing strategy

August 21, 2008 No comments yet

Andy Larks talks about Dell’s marketing strategy and how social media is all important. It should be noted that the listening aspect he repeatedly refers to is via the Radian6 social media monitoring and engagement platform that we here at 6Consulting specialise in.
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Consumers are shouting

August 19, 2008 1 comment

This is a re-post from the Radian6 Website
With the ease of use of Web 2.0 social media sites consumers are now publishers and broadcasters. They have the ability to share their opinions, needs, complaints, and ideas in a way that is not only immediate but permanently recorded and easily spread. Consumers are no [...]