The 'Social Media Monitoring' series – Part One
September 5, 2008 1 comment
‘Radian6 – Social Media Monitoring and Engagement Platform’
I am often asked what Social Media Monitoring is. It is also given other names such as
- Social Media Metrics
- Social Media Measurement
- Social Media Analysis
and so on…
We like to call it ‘Social Media Monitoring AND Engagement’ as the monitoring element is not the end of the story. [...]