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Nick Clegg – Twitter Champion?

Clegg fever seems to have gripped social media over the last week following his performance in the leaders’ debates. There is no doubt that his profile has been lifted within the online community. As a result Nick Clegg is enjoying a trending status on Twitter, which leads one to wonder how much of a social media profile Mr Clegg had before the leaders’ debate relative to his competitors, and how this has developed. Using Radian6 to do some social media research we can analyse the level of Clegg’s increase in popularity and also uncover where he is being talked about.

Gordon Brown was the most discussed leader running up to the first debate. The share of voice pie chart below shows he had a 48% share of the conversation. At this point, Nick Clegg had the lowest at just over 22%.

Figure 1: Share of voice between the three party leaders in social media

Figure 1: Share of voice between the party leaders in social media prior to the first debate

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6Consulting in conjunction with Sky News, Media140 event.

LEADERS IN UK PUBLISHING AND MEDIA TO GET TOGETHER TO DEBATE THE IMPACT OF TWITTER ON THEIR BUSINESSES

Media140 will be the UK’s first micro-blogging event, bringing together the worlds of print, broadcast, online and social media together to debate and discuss the impact of new micro-blogging services such as twitter and how they are changing how news is being sourced and consumed.

The non profit event to be held at Iris Digital on the 20th May is being sponsored and supported by Sky News, Telegraph, Iris Digital, Sun Microsystems, 6Consulting, Tweetmeme, Winston & Strawn Bootlaw, Times Online, Capital Business Media and Gorkana.

With speakers from mainstream media including BBC, The Times and Sky and their new media counterparts from Frontline Club and TechCrunch with a number of respected technology critics, commentators and academics scheduled to attend.

This event shows how the industry is starting to look across commercial boundaries to debate the impact of emerging trends such as twitter as the advertising and publishing markets feel the strain of the recession.

Early bird tickets are available from £35 at  www.media140.com

“Being part of this is important as it is an opportunity for us to discuss what twitter and similar services will mean for industry going forward. Critical to that is that this event is independent and non profit allowing a neutral platform for discussion.”

“The twitter storm is with us and I had originally planned to run this event informally to raise money for Mencap as part of a charity run. As I started to talk to colleagues in the industry it started to grow organically and has shown how the industry is keen to debate these trends early and find ways to empower their businesses rather than shy away from them. ”

“Twitter is and will continue to be one of the central tools we use to locate, engage and collaborate with clients, the industry and subject matter experts.  From a news resource to a customer service platform, Twitter and similar services are set to continue there meteoric rise.  We are pleased to be a part of this important event.”

RIP Cold Calling

Cold calling has been served notice, a new era beckons and with it an altogether different way of working. Social networking has arrived and will soon replace cold calling as the predominant method of prospecting in business.

I have profoundly changed the way I do business and have firmly embraced social media and the networking possibilities it has created. To that end I have reduced to a very small percentage the amount of time I spend cold calling. Read more

6Consulting

Social Media Monitoring and Engagement Specialists

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